This policy is meant to clarify Kokua’s expectations regarding employees’ use of social media. Examples of social media would include, but are not limited to, the use of FaceBook, MySpace, Flickr, Twitter, YouTube, etc. The purpose of the policy is to ensure the confidentiality of Kokua clients, to deter unlawful behavior and to protect Kokua from any employee actions which would compromise the agency’s reputation or its nonprofit status.
Kokua respects the free speech rights of all employees and also the right of employees to participate in concerted activity under the terms of the NLRA.
A. USE OF KOKUA LOGO OR PROPRIETARY MATERIAL
Kokua reserves the right to approve or deny use of the Kokua logo or other proprietary material. No Kokua employee may use this material without the expressed written consent of the Executive Director. No website may link to the Kokua website without the permission of the Executive Director.
B. CLIENT CONFIDENTIALITY
Employees sign a confidentiality agreement restricting the dissemination of any client information without a specific release of information signed by the client or guardian. Client confidentiality also extends to employees’ use of social media. No client names, personal information or photographs should be shared using social media.
C. HARASSMENT AND DISCRIMINATION ARE PROHIBITED
Employees should be aware that Kokua’s prohibition of harassment and discrimination extends to the use of social media on personal time. Using social media to illegally harass, intimidate or discriminate against another Kokua employee is a violation of Kokua’s Code of Ethics and is expressly forbidden. Employees who use social media in such a manner will be subject to disciplinary action, up to or including termination.
If you post a comment about Kokua, you must clearly and conspicuously state that you are posting in your individual capacity and that the views posted are yours alone and do not represent the views of Kokua.
E. PROFESSIONAL BOUNDARIES WITH CLIENTS
The relationship between a staff person and a client is a professional one. Clients should not be given a staff person’s personal phone number or email address. Employees should not give a client access to an employee’s social media, such as a FaceBook or MySpace. Employees should never post pictures of Kokua clients or any client information through any social media.
D. VIOLATIONS OF SOCIAL MEDIA POLICY
Employees who violate this policy will be subject to discipline, up to and including termination of employment.
Employee Signature Date
Revised March 2014